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Plain-English PR, digital PR and linkbuilding, and how earned media gets your brand into Google and AI answers. Written by Rick Pendrick.
Dofollow links can pass ranking credit, nofollow links usually do not. See how to check any link, why paid posts fail, and how real news backlinks are earned.
Earned media vs paid media in plain English: what each one costs, how long it works, why Google and AI tools trust one and not…
How Google AI Overviews choose their sources, in plain English: what Google says, what Semrush, Pew, and Ahrefs data show, and how earned media gets…
PR agency cost in 2026, in plain English: retainer ranges from $3,500 to $90,000 a month, hourly rates, an in-house comparison, and pay-for-performance pricing.
How to get your brand mentioned in ChatGPT, step by step: what ChatGPT cites, why earned media gets you named, and why paid placements barely…
What is link building? A plain-English guide to how backlinks work, why Google counts them, what link building costs, and which tactics Google calls link…
Digital PR earns stories about your company in online news outlets, with a backlink to your site. How it works, what it costs in 2026,…
What is generative engine optimization? A plain-English guide to SEO, AEO and GEO, what Google says about each, and what AI tools like ChatGPT actually…
Rick Pendrick is a 2026 PR News Person of the Year. See why Genworth, Gaia and other billion-dollar brands now hire Prism, a boutique digital…
Compare 5 pay for performance SEO and PR agencies: what you pay for, published prices, and how to tell earned results from paid placements before…
Data-driven content turns a small brand into national news. See how Prism builds 50-state studies, and how they earned Social Catfish 3,862 backlinks.
How to get media coverage, from the NBA's front-page Financial Times story to NASCAR's turnaround: six lessons any company can use to earn press that…
Compare the 5 best link building agencies: Prism PR, Siege Media, Fractl, Page One Power and Rise at Seven. Pricing, proof and trade-offs for each…
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