What a PR Agency Actually Does
Discover what a PR agency does, from media relations to crisis work, see real campaign results, and learn how to choose the right partner for…
PR Explained
Blog
The Prism PR Blog
Plain-English PR, digital PR and linkbuilding, and how earned media gets your brand into Google and AI answers. Written by Rick Pendrick.
Posts
AI Search Visibility
AI Search Visibility: Is Your Company in ChatGPT’s Answer?
Measure your AI search visibility, learn why ChatGPT names some companies and not others, and see how earned media puts your brand in the answer…
Digital PR & Linkbuilding
Measuring Reputation: How Public Company Auditors Assess Link Profile Risk
Measuring reputation involves understanding how public company auditors assess link profile risk and its impact on brand credibility.
Digital PR & Linkbuilding
Navigating Reviews and Lists: Are Inclusion Links From “Best Of” Pages Still Safe?
Navigating reviews and lists requires understanding whether inclusion links from “Best Of” pages are still safe for your SEO strategy.
Digital PR & Linkbuilding
Toxic Link Detox: How to Identify and Disavow Legacy Backlinks Before They Tank Your Rankings
Toxic link detox is essential for SEO success—learn how to identify and disavow legacy backlinks before they harm your rankings and visibility.
Digital PR & Linkbuilding
“Invisible” Editorial Wins: Measuring the Hidden SEO Lift From Unbranded News Coverage
Invisible editorial wins can provide a hidden SEO lift from unbranded news coverage, boosting your site’s authority behind the scenes.
Digital PR & Linkbuilding
Building Topical Authority: Why Your Blog Alone Will Never Outrank Earned Editorial Mentions
Building topical authority is crucial because your blog alone will never outrank earned editorial mentions in competitive search results.
Digital PR & Linkbuilding
How to Pitch Proprietary Data to the Media (and Actually Get Editorial Links)
Pitching proprietary data to the media can earn valuable editorial links if you know how to present insights that journalists want.
Digital PR & Linkbuilding
What the World’s Fastest Growing Brands Do Differently With Digital PR
Discover what the world’s fastest growing brands do differently with digital PR to accelerate their growth and online authority.
Digital PR & Linkbuilding
The End of DA Chasing: Understanding Page Relevance and Placement Context in 2025
The end of DA chasing is here—understand page relevance and placement context to maximize SEO effectiveness in your linkbuilding.
Digital PR & Linkbuilding
Infographics That Win: Why Data Visualization Still Dominates Editorial PR
Infographics that win use data visualization to dominate editorial PR and attract high-quality backlinks from authoritative media.
Digital PR & Linkbuilding
Trade Journals vs. Tier‑1 Media: Picking the Right Outlet Mix for Max SEO Lift
Trade journals vs. tier-1 media: learn how to pick the right outlet mix for maximum SEO lift and digital PR impact.
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