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Seniorly Case Study

Building the Authority That Supported Seniorly’s Acquisition by CareScout

Monthly data studies on retirement and aging earned 317 stories with editorial backlinks in 2025 and played a key role in Seniorly’s acquisition by CareScout.

317Stories with backlinks in 2025
76.2Average DA
4.8BMonthly audience reach
$44.5MAdvertising value

The Objective

What Seniorly Needed

Position Seniorly as the national authority on senior living through earned media and editorial backlinks, driving organic traffic and domain authority, growing market share against competitors and building awareness with families and older adults.

Strategy and Execution

How Prism Did It

Prism created a new industry study every month from the most recent federal data on the issues facing older Americans, then pitched each one nationally, in all 50 states and D.C., and to health care and senior living trade media.

Best and Worst States to Retire in 2025

A state-by-state breakdown of retirement hotspots.

Where Single Seniors Are Thriving

A Valentine’s Day feature with a social twist.

Best States for Older Workers

Instead of riding off into the sunset, a record 11.2 million seniors are riding into the office.

National, state and trade outreach

Custom pitches to national reporters, targeted outreach to media in every state and D.C., and outreach to health care and senior living trade publications.

Results

The Outcome

  • 317 stories with high-authority editorial backlinks in 2025, at an average DA of 76.2
  • Repeat coverage in Yahoo (10 stories), McKnight’s Senior Living (8), Entrepreneur (5), Travel + Leisure (4), Investopedia (4), Becker’s Hospital Review (3), GOBankingRates (3) and TheStreet (3), plus Mashable, AARP, Newsweek, Quartz, Kiplinger, CNBC, Fortune and Bankrate
  • A combined audience of 4.8 billion monthly unique visitors and $44.5 million in advertising value
  • Acquisition by CareScout, a subsidiary of Genworth Financial, in October 2025. Prism’s results played a key role, and CareScout retained Prism after the deal.

The takeaway: High-profile placements built credibility and social proof with journalists, search engines and families, and caught the attention of the company that acquired Seniorly.

Coverage

Notable Media Coverage

“Prism PR’s pay-for-performance linkbuilding has been a game changer for both our SEO and public relations. Their success is aligned with our success and they’ve played a key role in securing funding, growing revenue, and improving market share against key competitors.”
Christine Healy, Chief Growth Officer, Seniorly

More Results

Related Case Studies

117 Backlinks That Skyrocketed CareScout’s SEO in 9 Months

Full-service PR, with a newsworthy, data-driven industry study every month and daily media relations, put CareScout in the Washington Post, USA Today, Business Insider, Forbes and Investopedia, and on CNN and NewsNation: 173 stories, 117 of them carrying a backlink (a clickable link from a news story to carescout.com, which lifts its Google ranking), and a 13-point rise in Domain Rating.

173Stories placed, Jan. to Sept. 2026
117Stories with a backlink
79.3Average Domain Rating (Ahrefs)
Linkbuilding Full-Service PRRead the case study for CareScout
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